In extremely emerging eCommerce business and online shopping, we all know that it is going to continue or decrease. It is here to stay forever and consistently upgrading.
If eCommerce business is here to explain, it is supposed to be put in simple words and that is a “highly crowded and yet full of opportunity” kind of business. Now, here one can take a step back by hearing “crowded market” but we have got the solution to overcome your fear.
Customers come and go and if in your business they are mostly going away, you surely need to represent it strongly and that can be done by creating a powerful landing page like never before. A landing page might seem easier to build with the multiple tools available in the market, but it is one of the challenging parts too as you need a deeper knowledge of how to execute, and design, and it can convert more customers and for that, you surely need to look for Custom eCommerce Website Development Company.
Let’s understand how you can make a top-notch eCommerce landing page through which there are surely chances to rock your business.
What is a Landing Page?
In simple words, it is a pure representation of your business. A landing page says “First impression is the last impression” where visitors come and make a decision whether to buy or make a purchase from your brand along with the certain actions taken by visitors to achieve a certain amount of revenue in the business.
According to Hubspot, the conversion rate through the landing page is almost 5.98% and sets the 100% rate of conversion rate and increasing sales
There are surely a few strategies that help in making the perfect landing page that includes some technicality. It is targeted to bring more revenue to the business. Now that we know why we are here, let’s dive deeper into learning and implementing a few tips on creating the best landing page for your e-commerce business. Additionally, understanding how much it costs to build an e-commerce website is crucial in planning and executing these strategies effectively.
5 Tips for Designing The Perfect E-Commerce Landing Page
Each eCommerce business is different from one another, may it be the same product. Target audiences may differ and each business serves a different purpose to their customers. No guide is perfectly set for any eCommerce business but surely we have gathered a few tips that will help to at least have an idea about what to keep in mind before designing the best landing page.
1. Know Your Target Audience Clearly
While designing a landing page, it is important to know the target audience as the decision to
make a purchase, and hence everything that you sell and represent should be customer-centric.
You can design a landing page by making it customer-centric by keeping the following points in
mind and they are:
- Provide a personalized experience
- Keep the customers engaged through the landing page
- Give genuine data-driven insights and information
2. State Your Purpose With a Clear State of Mind
Nobody wants to read the fluff content that does not directly come to the main point. Not only providing a clear message is important but your message should be easily understood by your audience. When the audience can understand what message you are stating, it not only becomes easier to understand but also builds the trust and reliability of the purpose of the landing page that you are building.
A few takeaways:
- Keep fewer distractions for visitors
- State the pain points with a solution for customers
- Keep the minimal and readable content
- Clear and direct CTA for visitors
- Provide the essential details for customers
- Let customers come in touch with you easily through live chat or other communication channel
3. High-Quality Visuals Make the Magic
Images play an important role because they show the quality of the landing page and are one of the visual representations that help visitors decide between staying on the website and going through it or maybe be products that you are selling. It not only helps in better representation but also brings professionalism and raises authenticity for visitors.
Pro-tip: A good image speaks 1000 words that are mentioned on the landing page because not everyone is going to read but the image will surely be in the visitor’s mind
Key Takeaways:
- Keep the images in high-resolution
- Make sure that images are uploaded with proper dimensions
- Maintain the consistency of the image throughout the website and landing page
- Responsive images that are all device-friendly
- Alternative text for images for SEO purposes
4. Prioritize User Experience
User experience does not only come from better visualization but also from the easier navigation that visitors experience while they visit your brand website or when they land on your landing page. A few takeaways should be taken care of while keeping the “user experience” in mind and they are:
- Optimize the loading time, keep it less or around 5 seconds
- Keep the design responsive
- Clear and attractive CTA
- Easy navigation for visitors
- Consistent and constant branding
- No fluff content as well as design
- Easy customer support access
5. Make Sure That Visitors Shop
The best way to make visitors shop can be done with two things:
1. Creating the urgency
2. Generating FOMO (Fear of missing out)
Well, both are interconnected to each other and when you generate urgency there is something you are going to miss out on if you do not purchase it now with this offer.
Customers should not hesitate to make a purchase. Some of the offers should be very genuine where there is a real chance of providing discounts to customers and visitors, especially first-time buyers. Make sure that the offers you provide are irresistible and that customers cannot wait but make a purchase followed by putting the direct CTA.
Represent Your Brand Like Never Before
While we almost know what to take care of before deciding on an attractive landing page for an eCommerce business, it is also important to take care that the product landing page should exactly match what the ad campaign says.
You mustn’t unnecessarily manipulate visitors just to create the website and landing page traffic but always justify your brand by being raw with your customers and exactly showing what your brand is about.
Be there for visitors what they are expecting when they visit your product landing page it is highly suggested not to wait, but always keep testing with your visitors as it changes timely so it becomes important to run with the latest trends.
For example, a Denver SEO agency optimizing a landing page for a local e-commerce business would need to consider their Denver-based target audience’s specific needs and interests. They might:
- Personalize the experience by showcasing local Denver landmarks or using Denver-inspired landscapes in their design.
- Provide Denver area success stories from local clients that visitors of the site are more likely to connect with.
What you are waiting for now, is to evaluate your business escalation and keep testing your brand image by designing the best product landing page.
Conclusion
When it comes to designing the eCommerce landing page, you not only require an idea but also to implement it according to what and how your audience expects to see it. Taking care of the smallest things including easy navigation, high-resolution images, and accurate product information for customers.
The goal for every eCommerce business is to increase sales and ultimately revenue. What better mode of attraction than an attractive building landing page?
